TRD

Toyota Racing Development (TRD) is a global initiative. When launched in UAE, Toyota wanted to position their selected range of cars to a audience who “always” demand a unique experience.  After thorough user online behavioral research, the first of its kind highly functional and immersive microsite was built for the TRD promotion campaign which provided the following in a rich experience:

360 view of cars · Complete TRD history · Book a test drive

ROLE & RESPONSIBILITIES

  • Storyboarding
  • Information Architecture
  • Wire framing
  • Visual Design
  • Interaction Design
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interaction design, ui, wireframing